Netflix

Netflix makes money by charging a monthly fee for unlimited access to its library of movies and shows. They give customers a way to watch whatever they want, whenever they want, without annoying commercials.

They entered the market by mailing DVDs but stayed by becoming the first big internet TV station. Their secret strength is their recommendation brain that knows exactly what you’ll like next, making it hard to ever want to cancel. They use Code Leverage to run a Subscription model distributed through the internet.